To address evolving moral values and communication literacy in modern society, Professor Lin Ming-chieh from the Department of Criminology at National Chung Cheng University (CCU) launched a general education course this semester titled "The Practice and Promotion of Moral and Communication Education" (formerly a service-learning course). The initiative encouraged university students to deeply reflect on the core values of morality and communication. After mastering presentation techniques, these students utilized their early mornings to visit nearby elementary and junior high schools to conduct "Anti-Bullying and Respect Education" campaigns. The project aimed to enhance moral reasoning and communication behaviors across three generations: university students, young pupils, and local families. Participating CCU students shared, "Though waking up so early was a challenge, seeing the positive changes in these children made it entirely worth it!"

Engaging Local Campuses to Debate the True Value of Respect

This semester, the campaign reached out to local schools in Minxiong and Dalin, including Dong-Rong Elementary School, Fu-Le Elementary School, and Dalin Junior High School. CCU students entered various classrooms, guiding pupils through carefully designed interactive questions to stimulate critical thinking.

The sessions opened with thought-provoking questions such as, "Which is more important: respecting yourself, respecting others, or are both equally important?" and "Raise your hand if you like to be respected." CCU students then showcased the creative AI-generated promotional videos they produced. They progressively guided the children into deeper discussions, exploring why treating self-respect and respect for others as equally important yielded better outcomes, and how to practice mutually supportive communication where everyone’s needs were balanced.

The sessions concluded with practical strategies for achieving equal respect. Students were invited to raise their hands to pledge against cyberbullying and school bullying, while learning concrete ways to respond when witnessing or experiencing bullying.

Remarkable Outcomes: Creative Anti-Bullying with AI Technology

According to classroom statistics, only 20% to 70% of the pupils initially agreed that self-respect and respecting others were equally important. However, following guidance from CCU students, this approval rate soared to 90% or even 100%. The university students expressed an immense sense of achievement, attributing the success to their rigorous preparation and heartfelt teaching. They also noted that the process transformed their own moral outlooks and communication habits, achieving mutual growth.

Furthermore, the course integrated technology by requiring students to produce creative AI videos, which were shared on social media to broaden their impact. Using engaging formats like comics and cartoons, the videos introduced tips to counter school and workplace bullying. At the end of the semester, awards were presented to the top three video productions.

In his closing remarks, Professor Lin encouraged students to look beyond self-interest and focus on serving others. He emphasized that genuine harmony was achieved only when people extended their care to strangers as if they were family. By practicing universal love and mutual benefit—echoing the classic philosophical ideals of Mozi and Confucius—society could move away from selfishness toward a collaborative, supportive community where service to others would become a natural, multigenerational legacy.