To cultivate internationally competitive asset management professionals in response to the national policy of developing an "Asian Asset Management Center," the Taiwan Academy of Banking and Finance (TABF) integrated financial industry resources to plan the "Asian Asset Management Center Talent Cultivation Program." The program invited several industry experts as lecturers to provide systematic course content. On January 30 of this year, TABF held the first "Asia Capital Star Campus Day," where elite teams from various universities participated in an innovative strategy proposal competition.

The collaboration between National Chung Cheng University (CCU) and TABF originated in March 2025, when CCU President Shaw-Jenq Tsai led Hsiao-Chian Chui, Director of the Ching-Jiang Center for Adult and Continuing Education, and Wen-Chang Lin, CEO of the Master Program in Fintech, to sign a Memorandum of Understanding (MOU) with TABF. Starting in September 2025, the two parties jointly offered the "Introductory Digital Course on Asset Management," combining academic theory with industry practice.

In the fierce competition among top universities, including National Taiwan University, the CCU College of Management student team performed brilliantly and stood out, winning the Excellence Award alongside National Cheng Kung University, along with a prize of NT$50,000. The CCU team consisted of three students from the Master Program in Fintech—Meng-Ru Wu, Si-Fan Wang, and Zhe-Wei Wu—and two students from the Department of Economics—Chen-Zhen Wang and Yu-Zhi Zhang.

The team’s proposal, "Intelligent Multi-Family Office (IMFO)," focused on high-net-worth clients' needs in asset allocation and succession. The core concept of "Value Inheritance × Digital Innovation" combined financial technology and systematic processes, which became the key factor for their victory. The course was co-taught by Professors Pei-Hsuan Lee and Ching-Yi Lai from the Department of Finance, who provided intensive coaching during the winter break to elevate the IMFO project to the competition level.

The College of Management stated that it had long adopted project-oriented learning to help students transform theoretical knowledge into concrete results. This competition result fully demonstrated the effectiveness of CCU's long-term cultivation of cross-disciplinary fintech education and industry-academia cooperation.